Keeping in view the recent progress of the new media, like the Internet, it almost seems probable that people would henceforth forget the electronic media and the print media. This is because of the wide spread impact of the new media. The electronic media like television provides entertainment to the customers at the scheduled time; whereas the newspaper has some shelf value. Pithy, short, simple and concrete sentences are used to display the original news through Internet. The target audience varies in both the cases.

While the target audience for electronic media are people with ample leisure, the target audience for the new media are those with little amount of time in hand. They would just like to browse through the Internet and get the news that they may require. This enables them to save time and unnecessarily brood over the long sentences that are generally presented in the newspaper. Since this generation is moving at a very fast pace, working men and women does not have sufficient time to waste. Therefore new media is gaining ground at a steady pace and after a few years, it is expected that Internet would dominate the world. People would therefore turn to this media and forget the older ones.